User:Marveltwo/sandbox

Biography

Founder and CEO of ITMedia Consulting, Augusto Preta has a consolidated experience in the field of content media and digital market.

He has been working as consultant and advisor for more than 20 years for major international Companies and Institutions. Beside its consultancy activity, he also advise on strategic issues major companies such as Canal Plus/Vivendi in the Newscorp/Telepiù merger in 2003, Fastweb and Wind (2004) in the agreement with Sky Italia for acquiring wholesale the Sky premium channels on broadband offer (IPTV), and has appointed as an expert for the national communications authority (Agcom) for its investigations on Digital Terrestrial Television and on Content communication (the latter, as coordinator of the White Paper on Content, published in 2011).

Furthermore, he is member of Board of Directors and President to the Italian Chapter of the IIC (International Institute of Communications) and member of the Editorial Board of Intermedia. He has participated to several network projects at the European level. Also, he is regularly invited as a speaker in major conferences (Brussels, Kuala Lumpur, London, Madrid, New York, Paris, Singapore, Valencia). He has published books, essays, interviews, research and studies in professional and academic publications and reviews around the world (Italy, France, Spain, UK, US, Mexico).

Academic experience

2005-2009 Visiting professor of “Media Economics”, Università di Sassari

2003-2005 Visiting professor of “Teorie e tecniche dei Nuovi Media”, Università di Sassari

1992-1998 Visiting professor of “Teorie e Tecniche delle Comunicazioni di massa”, Università di Urbino

1992-2010 Professor Master e Scuole di Formazioni (Università Federico II, Napoli; Università Cattolica, Milano; LUISS, Roma; Tor Vergata, Roma; La Sapienza, Roma; Università degli Studi di Firenze; Mediaset, Rai e Telecom Italia)

Publications:

A. Preta, Economia dei Contenuti, Ed. Vita e Pensiero, Milano, 2007

F. De Domenico, M. Gavrila, A. Preta, Quella deficiente della TV: Mainstream TV e Multichannel, ed. F. Angeli, 2002

A. Preta, I media verso la convergenza, Ed. Quattroventi, Urbino, 1998

I mercati della qualità in un’epoca di trasformazione in C. Sartori “La Qualità Televisiva”, Bompiani, 1993, Milano

La transizione al digitale, in J. Jacobelli, “La svolta della TV”, Laterza, 1997, Roma-Bari

L’industria dell’intrattenimento dall’analogico al digitale, in “L’industria della Comunicazione in Italia”, Guerini e Associati, 1996, Torino

El filme producto multimedia, “Telos”, n.30, Junio-agosto 1992, Madrid

Los Nuevos Media: el teletexto Y el videotel en los anos noventa, in «Comunicaciòn social 1990 / Tendencias», Madrid 1990

Come cambia la televisione: dal broadcasting al Video-on-demand, in “Problemi dell’Informazione”, marzo 1994, Bologna

Heavy readers: their practices and reaction to multimedia, EU Electronic Publishing, Consiglio d’Europa, 1994, Strasburgo

Il flusso internazionale dei programmi: il buco nero degli studi sulla TV, in “Problemi dell’Informazione”, gennaio-marzo 1989, Bologna