User:Marvoul/Books/1st Attempt


 * Prosumer
 * Present value
 * Net present value
 * Internal rate of return
 * Guerrilla marketing
 * Predatory pricing
 * Dumping (pricing policy)
 * Fiscal year
 * Low-ball
 * Market cannibalism
 * Cannibalization (marketing)
 * Price discrimination
 * Marketing myopia
 * Blue Ocean Strategy
 * Marketing mix modeling
 * New product development
 * Disruptive innovation
 * Diffusion of innovations
 * Product life-cycle management (marketing)
 * Technology adoption lifecycle
 * Hype cycle
 * Lazy User Model
 * Theory of planned behavior
 * Technology acceptance model
 * Unified theory of acceptance and use of technology