User:Maryrose0725/Monroe's motivated sequence/Bibliography

The benefit of Monroe’s Motivated Sequence Theory is that it focuses on persuasive techniques to reach an intended outcome. It does this by putting an unpleasant image in the audiences head, then following it with more appealing option, that aligns with the speaker’s goal. By providing a background in persuasion, Monroe’s theory gives insight on how to gain the audience’s attention and even change current views, thoughts, or ideas.