User:Mat Dolphin/Good Times Sound System

Good Times Sound System new article content ...

The Good Times Sound System was started by Norman Jay and his brother Joey, is a major attraction to many music fans who attend the two day August bank holiday Notting Hill Carnival. Good Times now attracts an estimated 3,000+ revelers a day during the carnival. Good Times has also extended into a series of compilation CDs.

In 2010 Norman Jay approached design agency Mat Dolphin to re-create the new brand and identity for the sound system. As a sound system Good Times has over 30 years of heritage, sharing music to the masses at parties and events around the world as well as being the central focus point of the legendary The Notting Hill Carnival. Good Times is all about fun, music and the founder, Norman Jay. Norman’s music selection talent, passion and personality is synonymous with the Good Times brand. The new design therefore incorporates his iconic look. Taking the existing logo colours the new approachable demonstrates a friendly vibe by adding his smiling face. Alongside with the colours and bold typography the logo clearly conveys one thing; Good Times = fun.