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= 21minutes ″Excellence, Sustainability, Innovation″ =

21minutes is a conference created by Patrizio Paoletti and organized by InformaAzione that has began in 2009. The purpose of this multidisciplinary conference was to create an experiencing path which enabled the audience to learn and to learn to learn through life.

It assembled together the different knowledge, and skills, acquired by truly successful people along their life, and during their struggle to achieve their goals. Successfulness is intended by the creator and chairman of the event as the ability to make things happen in one's own life, achieving the comprehended and desired goals.

The first four editions from 2009 to 2012, have seen the participation of 20 speakers, plus the chairman, that have been invited to talk for 21 minutes about the values, motivations, instruments, and relationships that have brought them to achieve their goals.

The 20 speakers are grouped in four macro-areas of knowledge, namely Philosophy, Art, Science, Economy (Ph.A.S.E.), presented by the author during an interview in 2012 through the following words:

In ????2012??? a book written by P. Paoletti was published in Italian with the title 21minuti I sapere dell'eccellenza - Le idee salveranno l'Europa (21minutes Knowledge of Excellence - Ideas will save Europe) with the purpose of presenting the knowledge collected during these editions, focusing the attention on the Ten Golden Rules remodeled on the experiences that were shared by the speakers. 21minutesNext, the 5th edition of the conference which has taken place in November 2013 in Assisi, was centered on the idea of Inner Design Technology, giving the instruments and the techniques to forge our inner world. The goal was to connect the audience to it's deep aspirations and the individual capacities for a personal and collective evolution, after the testimonies given by all the speakers of the previous editions. In this last two days edition the four macro-areas (Ph.A.S.E.) were represented by one speaker each.

= Editions =

21minutes 2009 - 1st Edition ″Knowledge of Excellence″
The first edition of 21minutes has taken place at the Palazzo del Ghiaccio in Milan in the three days between the 19th and 21th of November 2009.

The 21 speakers of this edition, divided in the four macro-areas (Ph.A.S.E), have been examples of a sustainable economy with a low environmental impact like the Italian designer and architect Mario Cucinella, the Italian Chef Davide Oldani with his philosophy of POP cuisine, and Sanjit Bunker Roy Indian social activist and educator who founded the Barefoot College.

Also this edition has seen the participation of Tara Gandhi, Erno Rubik, and the Neuroscientist Giacomo Rizzolatti known for his discovery of the mirror neurons, the Italian mountaineer Nives Meroi, Mario Moretti Polegato founder of Geox, the historian Shlomo Ben-Ami from Israel which is an expert of the middle-east conflict, the ballet dancer Letizia Giuliani, the Moroccan psychiatrist, anthro-psychoanalyst, writer, and anthropologist Rita El Khayat, the american academic, journalist, activist and writer Raj Patel and others (Erin Gruwell, Tegla Loroupe, Claudio Gubitosi, Gilead Sher, Mario Brunella, Julio Velasco, Mario Vello, Michael Gazzaniga).

21minutes 2010 - 2nd Edition ″21 Stories from the most curious and creative minds of the planet″
As for the first edition, also this second one has taken place at the Palazzo del Ghiaccio in Milan in the three days between the 18th and 20th of November 2010.

This edition has offered an insight on the future scenarios and on how it could be possible to deal with them, through the example of speakers like Woodrow Clark II on who's researches (IPCC) Al Gore won the Noble Prize for Peace, Andeisha Farid the founder of the Afghan Child Education and Care Organization, Mara Galeazzi the prima ballerina of the London Royal Ballet, Riccardo Donadon founder of H-Farm ventures, Emmanuel Leprince President of Pacte PME, the Russian violinist Natasha Korsakova, the Hungarian-American chess Grandmaster Susan Polgar, the Italian windsurfer Alessandra Sensini, the journalist and writer Mario Calabresi, and the Noble Prize for Physics 2004 David Gross. Other speakers have been Oscar Giannino, Luciano Mazzetti, Josefa Idem, Sam Say, Moshe Abeles, Alberto Bertone, Edoardo Boncinelli, and Giacomo Campiotti.

21minutes 2011 - 3rd Edition ″21 great people for 21 minutes to inspire Change″
The third edition of 21minutes has taken place at the Lyrick Theater in Assisi on the 18th and 19th of November 2011.

Within the 21 speakers of this edition we find the Italian architect, engineer, inventor, educator and activist Carlo Ratti, the humanitarian and social entrepreneur Selene Biffi, founder and Executive Director of Plain Ink, the Noble Prize for chemistry in 2008 Martin Chalfie, known for his work on the ″Green fluorescent protein as a marker for gene expression″, Marco Astorri founder of Bio-on and developer of biodegradable plastics based on bio-polymers, and Filippo Ongaro physician and an expert in sports sciences, performance medicine and functional medicine.

Other speakers of this edition have been Emilio Bizzi, Antonio Caprarica, Patricia Churchland, Giulio Giorello, Chiara Lungarotti, Augusto Marietti, Fiona May, Paolo Nespoli, Mario Alonso Puig, Federico Rampini, Giampaolo Rossi, Marina Salomon, Tali Sharot, Mario Tozzi, and Enrique Vargas.

21minutes 2012 - 4th Edition ″The Economy of Knowledge″
Like the previous edition also the fourth one has taken place at the Lyrick Theater in Assisi on the 16th and 17th of November 2012.

Some of the speakers of this years edition have been: Hans d'Orville Assistant Director-General of UNESCO, Margriet Sitskoorn professor of Clinical Neuropsychology, the microbiologist, ecologist and Professor of Public Health in Environmental Health Sciences Dickson Despommier, the Italian philosopher Ermanno Bencivenga, the Noble Prize for peace Betty Williams, the English author and campaigner Tristram Stuart, and Bethlehem Tilahun Alemu the Ethiopian founder and managing director of SoleRebel.

This edition has also seen within it's speakers: Niccolò Fabi, Fabio Salvato, Barbara Mazzolai, Daniele Zambelli, Francesco Avallone, Davide Groppi, Michele Boldrin, Hans d'Orville, Angela Morelli, Andrea Moro, Miguel Nicolelis, Romina Picolotti, Riccardo Signorelli, Filippo La Mantia and Vito Lomele.

21minutesNext - 5th Edition
As for the third and forth edition of 21minutes, also this one named 21minutesNext has taken place at the Lyrick Theater in Assisi on the 22nd and 23rd of November 2013. This fifth, two days edition, presented four speakers, each representing one of the four categories of knowledge synthesized by the acronym Ph.A.S.E.

Maria Herczog member of the UN Convention on the Rights of the Child, representing Phylosophy, introduced the importance of acquiring in life resilience, described by her through the words:

Luca Prasso CEO and founder of Curious Hat and digital creator of Shrek represented Art as a way of finding new ways for experiencing and interacting with the world in the educative and creative process, so that the sign becomes a way of interior investigation, has described through his words:

Moshe Bar director of the Gonda Multidisciplinary Brain Research Center at Bar-Ilan University, representing Science, has taught the audience the importance of introducing a simple innovation in the world that surrounds us, going beyond our usual references, experimenting and finding new, more real, because verified, references:

The last speaker has been Rosy Canale businesswoman whom has opposed herself to the 'Ndrangheta, representing Economy with her will to improve society with concrete actions.

= See Also = Exracts of the videos of the various editions can be found in the free channel

= References =