User:Matcha62/Digital fashion

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With the emergence of AI in all creative fields, fashion is not excluded. Ai is being used to create better-selling designs, improve marketing costs, personalization brand and consumer communications, and overall speed up the design and selling processes. According to McKinsey analysis, AI could add $150 billion, and up to $275 billion, to the apparel, fashion, and luxury business sectors operating profits.

AI Fashion Week
The first AI fashion week will be held in April 2023, showcasing collections from emerging AI designers. Participants will showcase 15-30 works that will be shown online and be judged by the public via online and in-person voting. The AI fashion week's goal is to blend the worlds of physical fashion and digital design. There are fears that AI could limit human creativity and take over designers' jobs; however, at this stage of the AI developments in fashion, human input is still required to refine and edit designs. The AI system produces a fresh perspective on the design process. Designers can input words associated with their collection, and AI assists in creating a moldboard of silhouettes and colors.

Styling through AI
Companies are turning to AI algorithms, such as ChatGPT, for outfit suggestions. While these algorithms use AI's capability for pattern recognition and can follow a pattern to generate a new suggestion, however it will never work the same way a human stylist works, and understand why one pair of shoes works better than another pair. Algorithms, such as ChatGPT, takes preexisting information from the Internet to provide a suggestion. For example; a Business of Fashion worker told YesPlz's ChatGPT Fashion Stylist they need a class outfit for a formal event, and it suggested three options including: a classic long evening gown paired with a statement necklace and clutch, a modern bold jumpsuit with metallic heels, and a sequin dress in gold or silver. The product recommendations are limited to what the retailer has in its catalogue. The AI Stylist is not fully programmed and released to the public yet, so YesPlz is still working on the issues of limited suggestions, repeated ideas, and providing more imaginative ideas. The AI stylists struggle with creativity and imaginative responses, this is where it is important to consider how the prompt is being phrased. Fashion brand Ssense asked ChatGPT to create an outfit with brands it carried, however, the prompt can become more specific by referencing specific brands or referring to a specific place to wear the outfit. Alorithms and AI sites, like ChatGPT, are becoming smarter and quicker with analyzing information, that it will become the norm of figuring out outfit ideas on a daily basis.