User:MatheusMSP/sandbox

There will be three main points to be addressed

- (1) Bolsonaro's media drive and power throughout his political campaign. Bolsonaro's popularity will be made clearer by giving a certain focus to his strength on social media and how that has been affecting his campaign. Further, the main topics discussed on his social media account will be mentioned and briefly discussed as they can pertain to his political campaign and popularity.

- (2) Bolsonaro's voter demographics. This section will focus on breaking down the demographics of Bolsonaro's voters. Since he led the first turn of the presidential elections, it is important to note who his supporters are. By doing this the correlation between his advertising methods through his social media outlets and his high percentage of young supporters will be presented, thus enforcing point (1).

- (3) General Public Opinion on Bolsonaro's personality and campaign

Finally, this part will present the public opinion on the candidate. Many outlets will be used to provide such information and clarity as to why the is as popular as he is and why he is leading the presidential campaign this far.

Future changes

Bolsonaro's media strength throughout the campaign based on fake news
One of the main influences throughout Bolsonaro’s campaign was his strength on the social media scenery. With over 4.3 million followers and many support pages on facebook along with over 400 thousand followers on Instagram, he was one of the candidates with the largest support on social media. When utilizing his platforms throughout the campaign, it was common of him to have daily posts related to army topics and aimed at the Partido dos Trabalhadores (PT). However, beyond posts direct posts, he also interacted with a lot of his supporters through posts and replies and even maintained many groups on WhatsApp, where he engaged in conversations with some of his supporters. Although the use of social platforms is an intelligent way of disseminating his political views, he was also facing allegations that some of his important financial supporters illegally used WhatsApp as means to spread fake news about his opponent, Haddad. As a countermeasure, WhatsApp banned thousands of active accounts during the election period, to which Bolsonaro replied “I can’t control it if an entrepreneur who is friendly to me is doing this. I know it’s against the law. But I can’t control it, I have no way of knowing about it and taking measures [to stop it].”

The strength of Bolsonaro’s social media actions went beyond his posts and fan base interactions. That is reflected on the fact that most of his followers are extremally active on social media and most of the times their trending conversations ripple through all sorts of media, arriving at radio stations and TV channels, thus reaching older and more isolated parcels of the population who lack access to the internet or other technological means. Further, his supporters are amongst the one that disseminate most content throughout WhatsApp as almost 93% of them claim to have accounts where almost 43% are politically active in the App.

Voter Demographic

When taking a look into Bolsonaro’s supporters, people aged between 16 and 34 years old accounted for about 60% of his voters, and from those, almost 30% were 24 years old or younger. Such support can be seen as a consequence of Bolsonaro’s strong social media presence, as amongst the Brazilian population that access the internet, 85% are between the ages of 18-24 years old. Furthermore, when considering the ages of the people that voted in this past election, 18-24 years old represent the second most present group 21.15%, followed by people of 45-59 years old with 24.26% of the electorate. Amongst other factors, the use of internet is also reflected on the regional separation of Bolsonaro’s voters as the regions of the country that had an overall support for his political party, PSL, are mostly found to be in major urban centers where the access to internet is high, and so is the young population of such areas. General Public Opinion on Bolsonaro's personality and campaign

For many, Bolsonaro’s popularity arose due to his apparent clarity and outspoken personality throughout the campaign. Bolsonaro’s speech is often pained with an anti-corruption and anti-violence goal that is supported by most of the population. As a candidate who was not afraid to voice his opinion, even when approaching controversy topics such as race, gender, and socioeconomic status, many considered his honesty as a necessary quality to deal with the corruption scandals that afflicted the country for years along with the country’s rising violence percentages. Throughout Bolsonaro’s campaign many people expressed their discontent and opinions against him and his political views. Many movements representing women, LGBT community, and others, emerged and progressively gain strength throughout the year as more people gathered and went to the streets or expressed their views in social media. However, while Bolsonaro’s opposition grew, so did his supporters and their expressive opinions through social media. An overview into the public opinion of Bolsonaro’s supporters shows that people not only like his transparency, but they also support his opposition to the quota system, as well as his strong religious affiliation and speech on corruption.

MatheusMSP (talk) 23:33, 31 October 2018 (UTC)Matheus