User:Mathur Nitesh

Polo Day Out (PDO)-The Carnival:

Slated as India’s first official Polo carnival, Polo Day Out serves nerve-racking games of 3 men Polo, offering spectators with high-octane horseback action on almost all possible playing surfaces. The property adheres to its mission to help gain momentum & sustainability for the sport by promoting it to much larger audiences, in a striking format that’s fresh, fast & lively. Owned by the steadfast polo outfit “The Polo Company”, the carnival blends sport with diverse entertainment variants including stunt shows, fashion exhibits & famed music acts. The event showcases the best of apparels & merchandize along with finest of multi-cultural cuisine served at the polo grounds that truly makes it a complete family entertainer. It also encompasses an exuberant after party with world renowned artists to reflect the inimitable glamour, polo is characterized for.

Element of Differentiation:

Retaining Polo’s aristocracy with the crème-a-la-crème, what that comes as a major element of differentiation is Polo Day Out’s quest to also reach out to an audience that so far had greater ‘aspirations’ for the sport but no ‘accessibility’ to it. Considering most Polo events are ‘by invitation’ & are restricted only to a privileged few; PDO has brought in a much desired change by designing a carnival that holds a universal appeal & offers an distinctive entertainment opportunity for much larger number of addressees. The idea behind lies in the tremendous interest of people from all social sections, thrive for speed & edge-of-the-seat thrilling action. Polo unlike Golf, promises extreme action on & off the ground, is simple to follow & presents a huge opportunity for India to capitalize & leverage on the intrinsic fashion appeal, it brings along with it. Serving Polo to growing middle class & demanding urban youth, Polo Day Out has successfully augmented the spectator following from a conventional few hundred to a well deserved few thousands with-in its first year itself.

The Mix: Polo, Music & Fashion:

The first PDO event discovered exceptional pride at historic Rambagh Polo Grounds, Jaipur on 9th Feb 2013 that took the spectators by storm. The outdoor event witnessed a high octane polo match between Indian Tigers and British Warriors followed by a horse stunt riding show from Indian Army’s 61st Cavalry. The evening smooth blended with mesmerizing folk electronica concert by Bandish Projekt featuring Runa Rizvi & Shreyas Dave. The wild side of Polo Day Out unfolded with an animated after party with Djane Zoloto(Official Dj Euro Cup 2012), India’s no.1 Di- Ankytrixx & Beta Award winner Dj Reverse Osmosis to let the audience dance till eternity. Second to the chronology were promotional endeavors organized as PDO-Mid-summer bash at Blue Frog, Delhi & Canvas Lounge, Mumbai that respectively had UK’s leading Dj duo- Prok & Fitch & French superstar Dj Gregori Klosman spinning mind blowing tech & progressive house music for prominent national & international polo players along with hundreds of polo, fashion & music enthusiasts. It’s the PDO’s idea of altering the entertainment variant at every hour of the clock that has been greatly received by the sport, music & fashion enthusiasts from all across the globe.

“The Thoroughbreds”

“Polo being more than just a sport is a worthy way of living that teaches discipline & instils pride & poise among oneself”. Polo Day Out defines its status from merely being an entertainment event to a healthy lifestyle experience & addresses its avid followers as ‘thoroughbreds’ (a breed of finest polo ponies) as a modern day persona synonymous with ‘fit, fashionable & ambitious’. The same is being communicated by sharing interesting health snippets during its events & is validated with its policy for not promoting & associating with any ‘cigarette brands’.

Brand PDO

Polo Day Out has emerged as one of the most promising event properties in India. On the business front, the fresh concept opened doorway for the luxury as well as aspirational brands to break away from the clutter & integrate with the ‘chic lifestyle’ property to create memorable brand experiences for the consumer. It further plans to trigger corporate interest for raising polo infrastructure to invariably help breed new talent.

For consumers, it has killed the monotonous by serving twelve hours of captivating non-stop entertainment with edge-of-the-seat thrilling polo matches along with stunt shows, fashion exhibits & world class music performances. For that potential huge set of Indian youth that so far was deprived to this form of entertainment, PDO has raised opportunity to let embrace & absorb the ‘glamorous polo lifestyle’ & take back home, the vanity to flaunt it.

Future Plans:

The fresh idea of a ‘polo lifestyle carnival’ has eventually culminated into fantastic brand experiences admirable to consumers & rewarding for partner brands. Galloping ahead, PDO has been victorious in gaining exceptional opportunities to close the Jodhpur and Jaipur Polo Season in the month of Dec 2013 & Feb 2014 respectively, to be followed by a premier beach polo league in Goa, India.