User:Matic79/Shoppster

is a regional e-commerce company operating inBelgrade within the United Group and offers online or telephone shopping in Serbia (https://www.shoppster.rs/) and Slovenia (https://www.shoppster.si/).

It was launched on July 23, 2020, in Serbia, after United Group acquired the online store Tako lako shop from the Nelt company. From the fall of the same year, it is available in Slovenia after acquiring the local internet platform Ideo.

On September 28, 2020, the cable TV channel Shoppster TV started operating for viewers and buyers in Serbia. The products that can be purchased via the website or ordered by phone on this channel are presented by well-known TV personalities Irena Stojanović, Sanja Radan, Miloš Maksimović, and Nataša Pavlović, actress Lena Bogdanović, YouTubers Dario Kečigi and Gordana Drinić (Stuberi) and gamers Miloš Šainović, Aleksa Ljuba Šurlan and Minja Kefer. In addition to them, there are Tamara Stančev and Nikola Slijepčević. In 2021, they were joined by Marko Stepanović, the host of the show Mentalno Razgibavanje on Nova, and through this platform, the brandy Razgibavača, which he produces, is sold.

Shoppster offers over 400 brands, but also its own products, among which the Practical Woman line stands out, which is advertised by Nataša Pavlović, the host of the show Praktična žena.