User:Matsnyder2001/sandbox

Responsive Ads(short for Responsive Advertising) is a term related to the advertising techniques of the multi-screen that emerged with the introduction of Responsive Web Design. It was about 1 year before the community started to discuss Responsive Advertising as a problematic "hot topic" related to many publishers, web designers and agencies to really embrace Responsive Web Design in general.

Brief History
(Early Discussions)
 * August 6, 2011, Matt Ward posted and article, "I love Responsive Web Design...but" and highlights the challenges of Advertising.
 * August 7, 2011, Aron was one of the first to talk of responsive advertising in a post titled Responsive Ads. He asks? So here’s a thought: Why not experiment with ads that are themselves responsive? They could be packaged up with their own media queries and progressively dependent assets and served to a wide range of devices.
 * November 11, 2011 (11/11/11). The company ADObjects, Inc announced services related to Responsive Web Design and mentioned Responsive Advertising as a core service they were launching.
 * November 15, 2011 (11/15/11) in a post created by Mark Boulton,Mark Boulton Design, he describes that Responsive Web Design from a product and editorial perspective makes perfect sense for access of a single website to a variety of screen sizes. However, it all gets complicated when advertising is introduced.  He cited the problems as follows.
 * 1) A large number of sites rely on advertising for revenue. Many of those sites will benefit from a Responsive Web Design approach.
 * 2) Web advertising is a whole other industry.
 * 3)Ad units are fixed, standardised sizes.
 * 4)They are commissioned, sold and created on the basis of their size and position on the page
 * 5)Many ads are rich (including takeovers, video, pop-overs, flyouts and interactions)


 * November 19, 2011, Robert Flaherty, creates some basic Responsive Ads to show via his site Ravel Rumbla