User:MattAstifan/Local internet marketing

Local internet marketing is defined by the Internet marketing article on Wikipedia as the process of a locally based company utilizing the Internet to find and nurture relationships, later to take these relationships offline.

This marketing approach can be considered similar to relationship marketing in that it recognizes the importance of long-term relationship building with geographically targeted customers and strategic partners. It is also similar because the marketing communication is more focused on engaging the audience and building a community than on pushing sales.

Local internet marketing is specifically suitable for companies that offer localized products or services that they cannot, or don't want to, export outside of their region.

Local internet marketing uses tools such as social media marketing, local directory listing, maps on search engines and targeted online sales promotions.

Taking a local approach on internet marketing has become important because a very high proportion of customers research information online before making a purchase even if the purchase will be from a local company. It has also become essential because search enginessuch as Google are offering more locally focused results to searches.

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