User:Matthew.peach/Mighty Ape Draft

Mighty Ape is an e-commerce company owned by Virtual Stores (NZ) Limited and based in Auckland,

New Zealand. Its key product ranges include video games, books, DVDs, music, toys and computer hardware.

History
Mighty Ape began its life in 1993 as Micro-World, a small retail store selling Amiga products in Mt. Eden, Auckland.

In 1995, Micro-World changed its name to GameZone with a focus on video games. In 1996, GameZone launched its first Web site. GameZone Online was re-launched as an e-commerce store in 1998.

In 2003, GameZone Online re-launched and re-branded to Gameplanet Store. The change saw the introduction of DVDs to the product range. Gameplanet Store later added Music to its catalog in the fourth quarter of 2006.

Mighty Ape officially launched on Friday, September 26th, 2008. The primary changes included the change of name, and the addition of books and toys.

Awards

 * NetGuide 2008 Web Awards, "Best Online Shopping Site"
 * NetGuide 2007 Web Awards, "Best Online Shopping Site"
 * NetGuide 2004 Web Awards, "Best E-Tail Site"

Web Site
The Mighty Ape web site is developed in-house. In makes use of various open-source technologies including Apache Server, PHP, MySQL and Linux.