User:MatthewLawson.ribble/sandbox

Overview:
Ribble Cycles is a UK based ‘Direct to consumer’ (DTC) bike shop with innovative and technology-friendly products. It is one of the longest established bicycle manufacturers in the world.

History:
In 1897, Thomas Geldeard founded Ribble Cycles. The company was promoted into a complete family business in 1913. The family continued working on it throughout the 20th century and made hand-craft high-quality steel frames.

Ribble Cycles name comes from originally being located in the Ribble Valley, and the first shop was alongside the River Ribble.

In 1949, the events turned drastically when the ownership was passed to a second family from Preston. They continued working on it and developed a business of handcrafting steel frames. In 1985, the business passed into the hands of another Preston family.

In 2001, Ribble sponsored the Ribble Pro Vision cycling team for the entirety of the then-Premier Calendar series. In 2015, True Capital invested in the company and subsequently fully acquired the business two years later. In 2017, under new ownership, with fresh investment and a new leadership team, Andy Smallwood joined as CEO. In 2018, Pro Team sponsorship returned for Ribble with Ribble Pro Cycling.

In 2018, Joe Skipper won the Ironman tournament held in Bolton, UK. He was sponsored by Ribble Cycles. In 2018, Ribble launched Endurance SLe light production electric road bike in the world. The bike they presented won the award eBike of the year.

Products:
A completely new range of cycles was unveiled by Ribble Cycles in urban, CGR, CX, adventure and other categories. The products presented by the company are mainly altered as per technological advancements.
 * 1) Electric: An electric bicycle, also known as an e-bike is a bicycle with an integrated electric motor which can be used to assist propulsion.  In Electric cycles, Ribble Cycles offer three types of products. Electric Road Bikes, Electric Hybrid Bikes and Electric Off-Road Bikes.
 * 2) Hybrid: Hybrid bicycles are cycles with the characteristics from more specialized road bikes, touring bikes and mountain bikes.  In this category, Ribble Cycles have two types of products: A normal hybrid bike and an urban hybrid bike.
 * 3) Off-Road: Off-Road bicycles are the type of bicycles that are used on surfaces other than the road. These are mainly used for sports cycling, cliff cycling and hill cycling. In this category, Ribble Cycles offers three kinds of products. Adventure cycles, CGR and MTB.
 * 4) Gravel: Gravel bicycles are the cycles that can be ridden at anyplace, out and about and off it. Adventure-ready features like disc brakes, additional clearance for wider tires, and comfortable geometry let these bicycles adjust to everything from rough landscape to winter investigation.  In this category, Ribble offers two products; CGR and Cyclocross.