User:Mattias trana/sandbox

= Åsa Ida Persson = Åsa Ida Persson is a Swedish social entrepreneur and business woman. She is the founder and owner of The Ida P Group and also the creator of the Ida P concept, a global 360°concept that is a force for positive change and an innovation that makes a real difference in the lives of others; a concept that moves hearts and minds. The Ida P concept will be launched in a near future.

= Education = ·      De La Gardie gymnasium, Lidköping and Ahlströmer gymnasium, Alingsås

High School with focus on Technology

·      University of Gothenburg,

Elementary School Teacher, special areas Mathematics, Science and Music

·      IHM,

Marketing and Project Management

= Career = Åsa Ida Persson’s job has led her to develop concepts for various clients, such as Coca-Cola, 3, Proctor & Gamble, Pressbyrån, Glocalnet, hitta.se, Norwegian, Hemköp, Bredbandsbolaget, the Children's Cancer Foundation, The East Indian man - the trip from Sweden to China with Volvo Lastvagnar AB, SAS (Scandinavian airlines), Atlas Copco and many more.

Her first company, S-E-C, (now The Ida P Company), was formed in 2006 and operates primarily in Sweden, though it also has a global market working with clients like those mentioned above. Her role has led her to develop scalable concepts that take her clients to the next level in the value chain of the consumer.

Before she started her own company, she worked at Liseberg as a producer and deputy manager, and then as a promotion and marketing manager at MTG (Modern Times Group).

= The Ida P Group = The Ida P Group, with its subsidiary and affiliated companies, delivers content that reaches out on different platforms. The units of content are integrated and create a complete 360° concept.

Instead of creating a business just launching one game, one film, one book, one clothing brand, one hotel chain or one app in isolation. The Ida P Group have a strategic cross-platform and collaborative approach right from the start.

The Ida P Group focus on concepts that inspire, encourage and empower every individual to take action on issues which are socially relevant for mankind and our earth. With the 360° concepts they empower the evolution of consciousness and aim to solve real global challenges by using entertainment as a vehicle

= Philantropy = Some years ago Åsa Ida Persson was in a car accident and was close to death. Suddenly she was plagued by questions such as: “What really matters?” “What am I?” ”What is there to fear?” and most importantly, “Who do I want to be, what do I want create and what positive impact do I want to have?” These questions literally hit her in the face. At that moment, she decided what kind of woman she wanted to be. As strange as it may sound, the car crash inspired her to use her business experience and commitment to create a global 360°concept that is a force for positive change and an innovation that makes a real difference in the lives of others; The Ida P concept that moves hearts and minds.