User:Mattklangan/sandbox

Cadence marketing (also referred to as Cadence customer relationship management) is a concept that is based on sending the right messages, at the right times, using the right channels, over a period of time, based on variables that are unique to its recipient. The unique combination of content, context and channel that is sent out is a function of the actions taken by and characteristics of the recipient, which results in sending them a unique communication frequency over a given period of time (hence the name, "Cadence").

The term was originally coined and pioneered by Matt Langan and Chapman Montgomery when they co-founded CadenceMed, which involved designing and developing software capable of communicating with and marketing to medical patients on behalf of their physicians in between appointments.

In short, the concept can be summed up in the following way: Content + Context + Channel = Cadence.