User:Mattnke/sandbox/Insighta feature story

The Insighta is a company that specializes in design, web development and photography. It was started by a professional graphic designer who for most of his youth has worked for many companies as senior graphic designer. For many years he has worked in companies such as City life Media and Magfre Enterprises Limited as a senior graphic designer before deciding to start his own company late 2019. Martin claims that love for what he does is what inspired him to take this route. Being very much young and in his mid twenties Martin decided it was time to put his skill to use to create a company that will not only run in his vision but give an opportunity for him to employ young passionate artists like him.

As Martin breaks down what really his company does, he talks with enthusiasm and love. Under web development Insighta creates personal websites, blogs and corporate websites. They also deal with user interface (UI) and user experience (UX). In graphics they do promotional materials, stationery, branding and logo designing. The company at a small scale get involved in event and location photography. The company is currently located in Ruiru.

Martin works with a team of professionals that include photographers, illustrators, web developers, marketing team and procurement specialist. The company is generally still young being a couple months in the market and it’s trying to make a name for itself. The founder speaks of a couple of challenges he and his team have faced in the couple of months.

“Biggest problem for any business starting off has to do with finances, I almost gave up before even starting but with a little support from friends and family I got the courage to take the risk and took a loan to start this whole business” Martin explains. Martin started of with a loan to be able to buy the machinery needed to work I.e cameras, printing machines like digital printers and offset printers, computers and designing tablets. At a point the company had to rent out requirements to be able to raise money to keep buying more.

Mattnke (talk) 16:08, 6 March 2020 (UTC) Clients of the company range from individuals to local and international companies such as ; Predictive Analytics Lab, Asili Plus Products Limited, 4AsCBO (community group), Bama Diaspora Realty limited, investors connections limited, sojourner (fashion house), Multi media university and foreign companies such as College Of Chartered Accountants (COCA) from South Africa and ILUBA (South Africa).

Martin says he feels good about the future and with the rise in client numbers and good reviews from initial clients profit is pouring in .He attributes his growth to customer care and diligence from his staff .Being only 25 years old Martin looks ahead for a favorable business career and he lives to inspire young people to go out there and create employment for themselves with the skills they have instead of waiting to be employed. He asks for the youth in kenya to mimic him in this flourishing career and learn to create money. He also inspires them to use social media to sell their services out there instead of only making funny posts and jokes. Visit www.insighta.co.ke

Written and edited by Jawahir Abdi Gulled