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General Interactive was created by Ayyadurai as an ecosystem for taking ideas to businesses. Beyond innovation. Businesses with real customers, management and process. General Interactive built some of the world's oldest online communities like arts-online.com, shibuya.org and harvard-square.com.

Arts-Online is a community that partners with designers and producers who depend on the international market for sustainable employment. Interested buyers worldwide can then log into Arts-Online and can browse through and buy art and handicrafts directly from the artists and artisans.Arts-Online

Shibuya.org was developed as a community to showcase Tokyo's culture.

Harvard-Square.com was also developed as a neighborhood community replicating the presence of businesses and retailers of Cambridge's famous Harvard Square and putting them online.

General Interactive also operates The Entrepreneurship Lab(henceforth referred to as E-Lab). At E-Lab, practice takes precedence over theory. The E-lab helps budding entrepreneurs in their most difficult stage of their start-up – the “ideation” stage. Idea is a commodity, transforming it into a valuable business proposition is a skill that very few people have. It is this skill that differentiates a successful entrepreneur from the lot. Fortunately, this skill can be learnt; and providing this skill set to potential entrepreneurs is the mission of E-Lab. Business Schools worldwide give prospective entrepreneurs an MBA degree in 1-2 years time. E-Lab, in 60 days, gives prospective entrepreneurs a business that is ready to take-off!