User:Mattso5050

Introduction
Matthew (Matt) Larsen is currently an Interactive Strategist for McCann Erickson. McCann Erickson is one of the largest advertising agencies in the world, boasting hundreds of clients that include names such as Microsoft, Verizon, Time Warner, and ExxonMobil.

Interactive Experience
As an Interactive Strategist, Matt has been involved in the strategy and creation of numerous Web sites, banner ads, email campaigns, and online games.

Web sites Matt has had the opportunity of working on include:

Microsoft Student >>> A product promotion page for Microsoft's line of education products

Mobility 411 >>> A resource download page for Motorola/Good

The Cube Farm >>> A viral video site created for Plantronics

No More Abandoned Carts >>> A viral video site created for VeriSign

SunGard Higher Education

MattLarsen.com >>> A photo/video blog

MattLarsen.net >>> A technology blog

In addition to creating Web sites, online games, banner ads, and email campaigns, Matt Larsen also has extensive experience tracking the success of these interactive assets by using Web Analytics vendors such as Omniture, WebTrends, and Google Analytics.

Matt Larsen has engaged in Web Analytics tracking for sites such as:

Apple.com

GM.com

Kelley Blue Book

Forbes

ebay

WebMD

Personal Life & Random Blurbs
In his spare time, Matt enjoys photography, skydiving, fly fishing, travel, and snow skiing.

Matt lived in a ski lodge for an entire ski season so he could fit 100 days of skiing into one season.

Matt spent two years in Europe on sabbatical leave in an effort to learn and grow as an individual.