User:MatyasZaborszky/sandbox

Background:
Mátyás Záborszky (born on January 6, 1980) ICO and STO Marketing & PR Strategic adviser, mentor, investor, entrepreneur, university lecturer, fintech coach, and an author. He is intensely involved in different ICO and STO Marketing & PR Campaigns as a strategic adviser. The scope of his work is creating and publishing inspirational study materials. Has been engaged in writing meditations and positive affirmations since 2007. The latest edition of Money magnet meditation and the Abundance meditation came out in 2015 in English and Hungarian. He takes part in Pre-ICOs, ICOs, and STOs; always pushing forward with advances in the Blockchain & Crypto Era - the first phase in which bank decentralisation begins. He comes from an online marketing background and is now helping crypto startups to better formulate their token sales and draw in investors. He is the author of the ICO marketing playbook, 6 Proven Steps to Attract ICO Investors.

Education:
Mátyás Záborszky studied in Santa Barbara and at the University of Hertfordshire, UK, and went on to work with the investment banker Salomon Smith Barney in Los Angeles. Following this, he was instrumental in several US-based start-ups, before becoming increasingly interested in marketing.

Hobbies:
Mátyás admits to his sheer passion for golf both as decision-maker and player.

Career:
Mátyás has worked as a PR and Marketing expert for over 15 years, latterly in the rapidly developing field of Initial Coin Offerings or ICOs. He has worked as a consultant in more than 20 countries for companies like BMW, Lufthansa, LG or Samsung. In this new area, he has discovered that there is very little in the way of a standard guide through the often tangled field of ICOs. To date the perception has been that because ICOs are so different from each other, no standard approach is possible.

However, through working as advisor and partner with numerous ICOs, Záborszky has developed a series of steps which he believes apply to every ICO. These are the 6 Proven Steps to Attract ICO Investors, and this approach is very much of its time.

Additionally, he originally trained as an economist before entering the PR and Marketing arena. He has advised many ICOs and STOs in the background recent years and worked on a huge educational marketing project at Bitcoin.com, adding his ‘secret sauce’ to the offerings, and is currently at work with projects in California, South America, Switzerland, and Dubai.