User:MauraWen/sandbox Voto Latino

Voto Latino, the group committed to engaging and empowering Latinos in politics, is preparing to roll out a campaign to register 1 million voters by 2020.

The new initiative, called Somos Mas (We Are More), will focus on seven states: Texas, Nevada, Colorado, Arizona, New Mexico, Florida and California, including on 27 college campuses spread among them. The group will also have a digital effort concentrated on North Carolina, Ohio, Georgia and Pennsylvania. The rollout will begin in the coming weeks. (June 2018)

The effort is aiming to spend $7 million, with $4 million of that identified so far. Kumar points out that there will be 12 million new young voters by the 2020 election, two-thirds of them people of color — and that 60 percent of Latinos are under 33 years old.

"“Voto Latino registered 202,339 young voters for 2018. Maria Teresa Kumar, the founding president, said the group’s 58,000 registrations in Texas were 15 percent of all registrations.”