User:Maverickranger/sandbox

Situation and problems of E-mail Marketing Service in China
It is difficult to find nornal Email service providers in China. It is difficult to find professional service providers by conventional means of search engines, etc. This situation is mainly caused by five reasons: the lack of strong service provider brands, unsmooth supply and demand information in the Email marketing service market, low [null productization] and normalization degree in service, the limited service level of service providers, shortage in the construction of distribution channels, and junk mails.

Lack of strong service provider brands
In China there are three major web portals. However none are good at Email advertisements. In fact, it is not a lack of service providers but they do not form powerful brands. Although some professional service providers over 6 years are engaged in professional Email service, most of the enterprises still do not understand them due to the problem of their marketing strategy.

2)    Unsmooth supply and demand information in the Email marketing service market. Just as many emerging industries, certain difficulty is brought about since information between the purchaser and the seller in the preliminary stage of market forming is unsmooth, and Email marketing service is unexceptional. Which enterprises need Email marketing service? How to persuade these enterprises to utilize Email advertisements as network marketing means? Some professional service providers are distressed by such problems. On the other hand, some enterprises hoping to utilize Email marketing means to encounter the problem of how to select professional service providers, sometimes they are even unable to find appropriate service providers, since ordinary advertisement agencies do not have such business, and even some network marketing service providers do not have Email market service. In addition, confirmation on number of valid users, charging criteria, effect determination and so on for Email advertisements are lack of sufficient information, and this is the main reason why the advertisers finally give up Email advertisements.

3)     Low productization and normalization degree in service. The search engine service of three major inland web portals have been the main business acted by many network marketing service providers, and the key point is that these services form a normative pricing model and a sales mode, therefore online sales can be conveniently realized. However, as there is great difference in service content and quality provided by different service providers, it is difficult to form a fixed price system for Email marketing, therefore it brings great difficulty for agency sales of other service providers.

4)     Limited service level of service providers. Although there are many network service providers owing normative Email lists (which are used for registering information by users voluntarily), companies which can really utilize such data to conduct Email service are not many. The Email advertisements sent by some service providers for the advertisement customers appear no difference with junk mails, which enables the users to invest into regular Email service but obtain the effect of junk mails.

5)     Problem of junk mails. Junk mails have extre serious influence to regular Email marketing. Many service providers claiming to provide “Email marketing” are only sending junk mails, this not only lets enterprises misunderstand Email marketing, it also ruin reputations of normative Email marketing service. Some enterprises try to self-collect or purchase email addresses to send junk emails, or they are deceived by senders of junk mails. Consequently they cannot obtain expectant returns even being suffered from loss thereby. In such environment, the provided normative Email marketing service may be covered by junk mail, and they reasonably the service of the provider.