User:Max Falore/sandbox

Advertising is an ingrained part of our society which seems to present its self more and more often now in the digital age. Companies spend millions of dollars every year to make there product look the most appealing to their intended audience. It is important that when companies do advertise they are depicting there product correctly so the consumer knows what they are getting. False advertising is when a company uses incorrect descriptions of there products as a way to increase sales. This is a problem because consumers could face health problems, financial crisis, and much more.

Sources:

Kariyawasam, Kanchana, and Shaun Wigley. “Online Shopping, Misleading Advertising and Consumer Protection.” Taylor & Francis, Taylor & Francis Group, 21 Feb. 2017, www.tandfonline.com/doi/full/10.1080/13600834.2017.1289835.

LaTour, Kathryn A., and Michael S. LaTour. “POSITIVE MOOD AND SUSCEPTIBILITY TO FALSE ADVERTISING.” Journal of Advertising, EBSCO, web.b.ebscohost.com.libproxy.boisestate.edu/ehost/detail/detail?vid=0&sid=81522f7a-9f1a-46f0-85b8-b6ff11b6bdb1%40sessionmgr104&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=cms&AN=43895098.

Ullah, Najeeb, and Mustansar Hussain. “Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan.” Research Leap, Inovatus Usluge Ltd., 2 Sept. 2017, researchleap.com/impact-of-unethical-advertising-misleading-information-or-deceptive-advertising-on-customer-purchasing-intention-with-mediating-effect-of-word-of-mouth-case-of-pakistan/.

Xie, G., Madrigal, R., & Boush, D. M. (2015). Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising. Journal of Business Ethics, 129(2), 281-293. doi: http://dx.doi.org.libproxy.boisestate.edu/10.1007/s10551-014-2155-2