User:Max Strohecker 720/sandbox

Products on social media can be marketed in many different ways. This means that they are displayed more positively than the actual item itself. This is often a tactic used by companies to promote their product on a social media platform. Many social media platforms struggle with ethical dilemmas because of the ability for people to market however they want. Companies can unethically promote their product by lying to consumers. Marketing ads have caused over 1.2 billion dollars in fraudulent charges. This is due to the lack of restrictions social media platforms put on what kind of ads are published. Because of the lack of restrictions on what is posted on social media, false prices, deals, and features can be easily promoted. For example, a blender can be marketed in an online post at 15.99, but this could exclude taxes, blades, and cups, which are extra. Social media platforms struggle with regulating these false advertising posts on their platforms. Companies and businesses use social media apps like Instagram to improve their market strategy. A market strategy is a plan created by companies to address their market of customers and how they will advertise to them. They can promote their products and services, which increases the return on investment, return on investment is the amount of money you make from advertising on social media sites. A second factor companies use is consumer engagement. Consumer engagement refers to the amount of people interacting with your business on an online platform. This includes comments, likes, and shares, all of which can be tracked on Instagram. Companies can use data collected from these features to analyze what is and is not working with consumers. Social media improves both ROI and consumer engagement, making it an extremely valuable asset to many companies. Recently, the app known as Twitter was purchased by Elon Musk. In purchasing the app, Musk renamed the app as X-Corp, or just X for short. This change had multiple different effects on what was formerly known as Twitter. The first change is the design of the logo. The original Twitter logo was a bluebird, but Elon Musk had it changed to a white X with a black backdrop. This was a change in both the company’s headquarters building and the app store. The second change was promised by Elon in a tweet after purchasing the app. The app X will gain more features, allowing for more video, chat, and audio messaging. This change is meant to increase freedom of speech and enhance consumer engagement. Musk says his goal is to form the app into a more mainstream version of similar platforms. These new changes to X dramatically change how social media marketing on the platform works. The new features offer more marketing chances for companies to capitalize on. The video feature allows for extended promotional ads to be posted throughout the platform. Chat features will enhance customer services and all for direct communication between consumers and the company. X can now be utilized for new marketing approaches.

•	Allows companies to build an online platform to promote and sell their product.

•	Can be useful for gaining potential customers and gives them access to become involved with the business.

•	Builds a community that enhances a business’s reach in their selected target market.