User:Maximiliandavid/Superstar

A field of society, in which a plethora of research has been conducted and analysed, and is greatly impacted by superstardom, is the sporting world. It has been proposed that followers of the specific players and the profits generated by these fan bases could arise even though there is no distinct difference in the player’s level of talent. Alder proposed that the acquisition of superstar status and a strong followers base relies on a follower’s attainment of knowledge, which can be difficult. This would suggest that if a follower were to acquire certain information and via word of mouth spreads this information, people will flock towards this player as there is more knowledge known about them. The effects of superstardom in sports are believed to be more noticeable in the NBA due to “lack of protective equipment, lower number of player on the field at any one time, lower venue sizes”. Research suggests that superstars, ranked by the 25 all star vote recipients, triggered increase TV ratings, game attendance and merchandise sales. The role of superstars is not only beneficial for the team they play for but for their opposition teams as well. A model developed by Berri & Schmidt, on the 1995/96 NBA season, showed that a player would increase the annual attendance of away games by 0.005 for each all star vote they received. Meaning players like Michael Jordon and Grant Hill would contribute to an additional 7000 tickets sold or an additional revenue of $220,000 for away teams.