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 GMT or Great Magazine of Timepieces is a Swiss watch industry publication founded in the year 2000.

This business-to-consumer quarterly magazine (plus two special issues) is published in two bilingual editions: French/English and German/English. Although some issues are sold on newsstands, it was the first Swiss luxury magazine to be distributed free of charge, targeting wealthy travellers, tourists and businessmen directly through distribution in hotels, airport lounges, restaurants and art galleries. In October 2015 the magazine celebrated its 15th anniversary at an event attended by many influential figures from the watch world.

History
GMT was the brainchild of two friends – Brice Lechevalier and Pierre Jacques – with a shared passion for watches. In 1999 they decided they wanted to create a magazine with all the aesthetic attributes of the timepieces it showcased and described. Very quickly the two young entrepreneurs realised there were no other Swiss luxury magazines in the free distribution sector targeting a high-end readership. This economic model would subsequently attract an unprecedented number of imitators, spawning a number of new magazines such as Côte Magazine, Cig’Art and Sur La Terre Switzerland, to name just a few.

In 2000 the first issue of GMT was introduced at Baselworld, the world’s biggest watch fair. The cover featured a watch by Roger Dubuis, the MuchMore, an automatic bi-retrograde calendar model with moon phase display in pink gold, produced in a limited run of 28.

In 2002 GMT began to expand its horizons, with the publication of the first issue of GMT Belux (Belgium and Luxembourg). This was the first of a long series of international editions, which included the GMT XXL for the USA, Russia-Ukraine and Paris-Monaco.

In 2007, on the strength of its success and international expansion, GMT received a bid from the Edipresse group. The two partners decided to sell their stakes, while remaining active on the editorial team.

In 2009 Pierre Jacques left the company and the publishing world, and moved into watch distribution.

In 2012 Brice Lechevalier became a shareholder of GMT once again, buying a stake equal to that of the Lamunière family, owners of the Edipresse group. This gave him the opportunity once again to contribute to the financial management of the magazine.

In 2014 GMT and two other publications – the watch industry website Worldtempus.com and sailing magazine Skippers, voile & océan – joined together to form GMT Publishing Sàrl.