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Global Expansion
Havaianas officially became a global brand in 2000, despite other brands imitating its style. Angela Hirata, the director of foreign trade for Alpargatas has explained that Havaianas was marketed to both the low-end market and the high-end market for all classes to purchase the shoe and attain popularity. The sandal can be purchased for US$1.50 to $6 in Brazil, but more expensive variations of the shoe are also worn by models on the runways.