User:MaynardClark/WelfareWashing

Welfare Washing is disinformation spread by traffickers in animal bodies by emphasizing purportedly humane interventions to make the suffering of animals 'farmed' for 'meat' as shorter or of less intensity.

The meat paradox plagues persons who seek ways of making meat consumption appear to be hygienically and psychologically safe from the realities of meat production by mechanisms of denial, which obfuscate contemporary industrial meat production. Advertisements from 'meat producers' traffic in such denial through rhetorical strategies to frame and present meat production to consumers as progressive and caring, suggesting that their “welfare washing” is a form of greenwashing, messaging 'keep calm and carry on consuming meat'.