User:Mayyysiii/sandbox/Awaken Group

About
Awaken Group is a multi-disciplinary Transformation Design (TD) firm that integrates strategy, leadership, and design for integrated human-centered solutions. Awaken Group sits at the intersection of business, people, and design to provide purpose-driven, values-based sustainable solutions. It is considered to be a pioneer for a new field within professional services called ‘Transformation Design (TD)’, an emerging field of human-centered design that integrates multiple disciplines to solve complex, systemic challenges in a values-based way towards common vision and goals. The multi-disciplinary firm integrates strategy, leadership, and innovation to design human-centered experiences.

History
Awaken group was found in 2009 by Kang So-Young. It first began in Los Angeles, California with a desire to transform culture and impact the world we live in to be a more beautiful, human place. The trigger for Awaken Group happened while she was Head of Finance for McKinsey North America, helping high value clients such as Microsoft. Kang wanted to see further impact from the consultancy work that is being delivered and she recognised that the human element was critical. This would include leadership evaluation and coaching of senior executives, the genesis for the Awaken Group. The focus being on Business Strategy, Leadership, and human centric design in order to provide a holistic and integrated solution for their clients. They first opened their first office in December 2009 and soon thereafter, opened a second office in Singapore in 2010.