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Poppin, Inc. (referred to and stylized as poppin.) is an American start-up company specializing in colorful office products. Poppin is an E-commerce business; Poppin.com launched in Beta in June 2011.

Founding
The company Poppin was founded on September 9, 2009 by American entrepreneurs J. Christopher Burch (Chris Burch) and Ken Seiff. Chris Burch is a venture capitalist and entrepreneur, who is actively engaged in venture capital investments through his private equity firm, J. Christopher Capital LLC. Burch is the co-founder of Tory Burch as well as the founder and financier of C. Wonder LLC. Ken Seiff is the founder and former Chief Executive Officer of Bluefly (NASDAQ: BFLY).

Financing
Poppin, Inc. is privately held and financed by J. Christopher Burch, Shasta Ventures, First Round Capital and a group of angel investors. In February 2012, Poppin announced they had raised $6 Million in Series A financing. The round of financing was led by Shasta Ventures, and also included First Round Capital and a group of angel investors.

In February 2012, Poppin, Inc. also announced the appointment of Randy Nicolau as Chairman and Chief Executive Officer. Nicolau previously founded and served as the CEO for Demdex, Inc., an online Data Management Platform (DMP). Demdex was sold to Adobe Systems (Nasdaq:ADBE) in 2011.

Products, Pricing and Design
Poppin.com offers 93 products. The product categories on the company website include Pens and Pencils, Paper Products, Desktop and Presentation supplies amongst others.

Poppin positions itself as an alternative to the big box office products retailers while offering competitive pricing. Poppin distinguishes itself from the rest of the office products industry by designing the majority of their products in-house and offering each product in a number of colors. The majority of the product assortment is designed in Poppin’s New York City headquarters. All of the current items have been manufactured in China.

Poppin’s mission is to help consumers and small-to-mid-sized businesses “work happy”.