User:Mazariegos lorena/Political communication

Lead Section
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Political communication is a subfield of communication and political science that is concerned with how information spreads and influences politics, policy makers, the news media, and citizens. Since the advent of the World Wide Web, the amount of data to analyze has exploded and researchers are shifting to computational methods to study the dynamics of political communication. In recent years, machine learning, natural language processing, and network analysis have become key tools in the subfield. It deals with the production, dissemination, procession and effects of information, both through mass media and interpersonally, within a political context. This includes the study of the media, the analysis of speeches by politicians, those that are trying to influence the political process, and the formal and informal conversations among members of the public, among other aspects. The media acts as a bridge between government and public. Political communication can be defined as the connection concerning politics and citizens and the interaction modes that connect these groups to each other through political persuasion by the modes of persuasion, Pathos, Ethos or Logos.

Contemporary examples of strategic political communication
In Latin America

'''Latin America's political communication over the last decades has evolved through the mediatization of politics, which refers to the process by which the political environment has moved to the media. Within the region, one of the most common ways for media to reach the region is through the entertainment industry, especially telenovelas, which are one of the most popular genre of television shows that usually address political topics in their stories. Latin America as a region shares the increase in mediatization of politics due to its common history and, in some cases, cultural similarities. However, each nation poses its own challenges when it comes to how successful the use of media is in achieving its political goals. Nevertheless, between political communication studies in Latin America continue to experience a lack of theory, concept, and methodology of investigation. '''

In Africa

'''Political communication in Africa in recent years has been mostly appreciated through the interactions with in social media. However, more than the increased of social media it is also possible to see the rise of fake news, social media shutdowns, and censorship of criticism from political activist. '''

Political Persuasion
'''Political communication has long been understood through the role of political persuasion and its presence in political appearances in the media. Political figures have long understood the role of the media in gaining the acceptance of voters. For example, political communication deliver through social media tends to be accompanied with social interaction and public opinion. '''

Logos, Ethos, and Pathos are the  '''part of the three pillars of public speaking. Logos refers to the ability of the speaker to provide a logical argument that the audience can believe in. Ethos refers to the credibility of the speaker. Finally, pathos is about the emotional connection the speaker can create with the audience through the tone of their speech.'''

Role of Social Media
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Social media has become on of the grater tools for political communication as it is one of the main platforms from which individuals acquired there news content, as well as it allows them to interact with news through comments and shares.  It has dramatically changed the way in which modern political campaigns are run. With more digital native citizens coming into the voting population, social media have become important platforms on which politicians establish themselves and engage with the voters. In the digital age, evidence across the world has showcased the increasing importance of social media in electoral politics.

Taking Australia as an example below: 86% of Australians access the Internet, and with a 17,048,864 voting age population, around 14,662,023 voting population has access to Internet, and 65% of them use social media, which means 9,530,314 Australian voters use social media. (The 2013 Yellow™ Social Media Report found that among internet users 65% of Australians use social media, up from 62% last year).

With almost half of Australian voting population active on social media, political parties are adapting quickly to influence and connect with their voters. Studies have found that journalists in Australia widely use social media in a professional context and that it has become a viable method of communication between the mainstream media and wider audiences.

Social media experience relies heavily on the user themselves due to the platforms' algorithms which tailor consumer experience for each user. This results in each person seeing more like-minded news due to the increase in digital social behavior. Additionally, social media has changed politics because it has given politicians a direct medium to give their constituents information and the people to speak directly to the politicians. This informal nature can lead to informational mistakes because it is not being subjected to the same "fact-checking processes as institutional journalism."

Social media creates greater opportunity for political persuasion due to the high number of citizens that regularly engage and build followings on social media. The more that a person engages on social media, the more influential they believe themselves to be, resulting in more people considering themselves to be politically persuasive.