User:Mckenziebalero/sandbox

1.The ad of Olay Cream is clear and stands out with the word choice. It contains Direct benefit since it states in the headline “ the world's best skincare”. This will create more customers to use this product because it states that it is better than other skin care brands. I would also say that it could be Curiosity as well since some people might be hesitant to call it the best… The ad communicates its benefits clearing which is the better skincare and hydrates better than the expensive brands.

2. The Clinique Makeup ad was clear demonstrated with pictures and explains exactly what it does and helps with. It states on the bottom of the ad all of the pros of the product such as 24 hour wear and after 12 weeks of using the product you will see results in dark spots. The picture is of an egg that has spots on it and the makeup covers the spots, to me that paints a vivid picture in my head of some people that do have dark spots. The ad contains factual since it states that it will reduce dark spots in 12 weeks. It also contains direct benefit since it states that it is 24 hour wear, reduces dark spots and they have it in 56 shades which all benefits the customer. I would also say this is selective since this ad is targeted to women who wear makeup and have dark spots that want them to be covered. 3. Essie Nail polish gains my attention immediately since I see the nail polish spilling on a white background, it is very noticeable! It explains the new autumn colors that just came out. The new color is called “sweater weather” and the headline states that it keeps us from unraveling. I would say this is Reverse benefit since it implies that we will be worse off if we do not have this product. This is also selective since this targets women who paint their nails.

4.The Argon Oil shampoo ad catches my attention because it targets people who want their hair to shine. The ad is very simple and gets to the point but also cute! The picture of the bottle itself explains the benefits of using this product but no additional information. The ad contains word play since it says in the headline “what hair wants”. This just twists the words to attract the customers and make them think about the message that they just read. I would improve this ad because I would want more information and something more catchy to the customer to make them want to go buy it.

5. The Always ad catches your attention quickly since it already includes women on the ad and explains and is very clear. It communicates the problem of wearing too big of pads and they found a solution. The first thing of what they are trying to do. contains factual since it does give an exact percentage of how many women wear the wrong since pad and it would be selective since it is only targeted to women.

6. The Neutrogena ad is clear and targets girls with makeup messes. The makeup wipes don’t clearly state the benefits or what makes them better but it does say it removes 99% of makeup. The makeup wipes use direct benefit since in their headline they say it is the #1 choice of makeup artist and how people can kiss makeup mess ups goodbye if they use this product. This is also selective since the ad is targeted to women and women who wear makeup.