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Lahore International Tourism Expo LITE 2013
Lahore International Tourism Expo (LITE 2013) is the first international tourism and travel expo being held in Lahore Expo Center from 20 to 21 April 2013. The idea of holding this Expo was conceived by the Managing Director Habib Gilani. Pakistan has number of tourism attractions which are not commonly known to the people around the world. These include scintilating natural beauty, hills, mountains, deserts, lakes, rivers, forests, parks, archeological ruins, religious relics, trails, old civilizations and entertainment parks. LITE provides a platform to the stakeholders to come together and exchange views. There are more than 200 exhibitors and about 80000 visitors are expected. The expo is being termed as a new addition to the international tourism expo list and will be held every year. Tourism Development Corporation of Punjab is the official tourism organization which has many events to its credit such as Cholistan Jeep Rally and Auto show.