User:MediaMerc/sandbox

Personal Life
Simon Ghahary ( born May 12, 1972) is an English born artist, brand architect and lifestyle engineer from the United Kingdom known primarily for his unconventional speaker designs. Inspired by art, nature and technology he refers to his fantastical sculptural pieces as functional art. Developing new forms to accompany new ways of living, he has approached audio product design as an art in and of itself. His esthetic is not only about the combination of performance and design but the space an object can create when in use.

Blue Room Released
In 1994 Ghahary founded his Blue Room Released record label with the help of Robert Trunz and Mick Paterson.

SiFi
In an effort to fully realize an eco conscious work/life esthetic, Ghahary began si-fi.com. To design, manufacture and market high fidelity design conscious products to the domestic market, in such a way as to raise the company’s profile, satisfy customers, and contribute to the future well being of the company, industry and consumer is the overreaching goal. The use of eco friendly ceramics for his Orb 1 Speaker and the innovative packaging for his mini pods using repurposed nylon rucksacks, being primary examples of this ethic. The innovative packaging of his mini pods and the use of eco friendly ceramics for his Orb speakers being primary examples of this work ethic.

Design, Branding and Marketing
IN 1991 he designed the much sought after Pod Speaker with the idea that loud speakers performed better in a rounded form than a square box. A chance encounter and subsequent friendship with renown Bowers & Wilkins engineer Laurence Dickie ( who pioneered the Nautilus Speaker) led to the 1993 release of his first Pod Speaker. Ghahary managed to design the entire seminal Pod range which included the Bass Station, Cinepod, and Micropod. These products achieving cult status among music and design connoisseurs.

Working as a graphic designer as well, Ghahary produced album cover art work for likes of The Orb and Juno Reactor.

In 2007 worked as Creative Director for Life Water . At the Raw Coffee Company in the UAE, he managed the whole of the brand restructuring ( total brand activation), packaging and even the interior of the company headquarters in Dubai. In 2009-2012, again in the position of Creative Director at Pico International, Ghahary Founded the PICO ECO brand identity and initiative under the endorsement of the chairman. There he created all green policies, mandates and brand activation. Working intrinsically with various government agencies and companies such as Lexus.