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PAYBACK is the largest multi-brand loyalty program in India with over 50 partners across a range of categories. In 2013, Payback was awarded with the “Product of the Year” award in the Reward/Loyalty Programs category.

About PAYBACK
PAYBACK is the most popular loyalty program in India with a number of partner companies. Some of the major partners of the Payback loyalty program include American Express, ICICI Bank, HPCL, MakeMyTrip.com, Hotel Formule1, UniverCell, Vodafone, Planet M, Big Bazaar, Food Bazaar, fashion@BigBazaar (fbb), Food Hall, Pantaloons, Central, e zone, Home Town, Brand Factory, futurebazaar.com,  bookmyshow.com etc. The partnership with industry leaders in various categories has contributed significantly to the success and adoption of the Payback card in india leading to its high market share. In the Indian market where there is more focus by individual companies to create their own loyalty programs, the multitude of partners and the wide categories that they operate in has helped Payback gain high proliferation.

Awards
PAYBACK has been awarded “Product of the Year” 2013 in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India. PAYBACK has also been honoured with Retailer Customer Service Awards for 2013 in Customer Service-Business Services category. The award is based on 10,000 sample consumer survey results carried out by Entrepreneur India Advisors.

Ownership
PAYBACK Program is operated by Loyalty Solutions and Research Private Limited (LSRPL). LSRPL is majority controlled by Loyalty Partner GmbH, a subsidiary of American Express.