User:Mehrotra.rohan

Hi My Name is Rohan Mehrotra.

I am a programmatic advertising pioneer and evangelist. Having 18 years experience in business strategy, marketing, and advertising as well as tenure at Cadreon, Sparcmedia and Pureprofile, I have led the strategy and buying on many of Australia's most prolific brands and has seen their marketing results transform via integrating programmatic and ad technology as a key part of their marketing operations.

My passion is in helping businesses to grow and truly understand their media and marketing data, as well as making programmatic accessible to all; whist fitting in the odd Ironman or Marathon!

Specialties: International Strategic Management, M&A, Branding, Strategic Market positioning, Digital Strategy, Programmatic, DSP's, DMP's, Display, Video, Social and Data, International Strategies of Multinational Companies from Emerging Markets.

You cand find more information about me on Linked in or just google my name,