User:Mehta.krunal/Lead Capture

Lead Capture is a process of capturing inquiries from physical and digital sources. In pre-digital era Lead Capturing was done with help of pen and paper. Advent of technological developments had made this process more dynamic, effective and efficient. Lead Capturing in digital ear is done by email, telephone and inquiry form based approach.

Lead Capture in Web 2.0:

Business firms use softwares for Lead Capturing which not only captures inquiries but also helps with support features to convert them into clients or customers. Contact Us Form based approach on multiple web platforms like facebook, twitter, wordpress, joomla, flickr, myspace, blogger, orkut, typepad, etc help capturing leads from the entire web network.

Support Feature to Lead Capture:

Email marketing, sms marketing, newsletters publishing, and database creation are some of the support features to Lead Capture.

Data Management