User:Melrose Arch

www.melrosearch.co.za

About Melrose Arch
Ideally placed in the heart of Johannesburg’s business centre and close to all major media houses as well as main sport stadiums, Melrose Arch is South Africa’s best and most talked about New Urbanist precinct – awarded Johannesburg favourite “Place to See and Be Seen” over the past seven years. With retail stores, restaurants and hotels, as well as upmarket lifestyle apartments, Melrose Arch captures the imagination, invades the senses and invites you into a new world that evokes the renaissance spirit of the world’s great squares and piazzas. Its people-friendly meeting places, amazing buildings and curved streets create a vibrant atmosphere that is out of this world!

Melrose Arch World Cup 2010
From June until July 2010, Melrose Arch will celebrate ‘non-stop football city celebration’, and bring local and international fans together to create an unforgettable 2010 experience for everyone at Melrose Arch.

Melrose Arch, which was awarded “Best Place to See and Be Seen”* in Johannesburg for the last seven years, is the only retail precinct in Johannesburg that will offer a FanRide for World Cup ticket holders who are hoping to avoid the heavy traffic rush during the World Cup. Situated near the M1 highway, Melrose Arch’s prime position provides easy access to the major match stadiums in Johannesburg – Ellis Park, Soccer City and Loftus Versfeld – where 23 countries will be hosted during the 2010 World Cup. The centre also lies within the travelling route to OR Tambo International Airport.

For those who prefer taking in the live football action in a secure and safe environment, close to home and with a variety of first-class entertainment, shopping and wining/dining venues, Melrose Arch provides the solution with public Big Screens which will provide live screenings of all the matches and a variety of live entertainment at the Melrose Arch Emporium, including an exclusive football bar and lounge that provides a relaxing space for pre and after match drinks, social gatherings and corporate functions.

Melrose Arch will also be the official home to the Festival of Africa – a month of vibrant and authentic African culture, art, music and dance and the opportunity to explore Africa’s tourism and investment opportunities in a secure setting.

The Festival of Africa will kick off on 10 June and will provide a month of African cultural, music and live entertainment at Melrose Arch; while the 2010 Fine Art and Art of Pele auction will also be exclusively hosted at Melrose Arch on 22 and 23 June. Other activities include ‘The Heart of Portugal, ‘Unite Mzanzi Unite’, and a honourary visit by Mexico’s ‘Angel of Independence’. Both Mexico and Brazil will also show-off their special flavours to visitors from all over with Mariachi bands, Brazilian dancers and more.

Melrose Arch Fact Sheet

 * Melrose Arch is a 315 100m² mixed-use development in Johannesburg’s northern suburbs
 * Melrose Arch comprises 110 000m² of AAA grade office space, 123 residential units and 39 000m² of ‘high street’  retail shopping, which includes a galleria that won a recognised Steel  award for its roof.
 * The Melrose Arch precinct also includes two hotels - African Pride and the Protea Hotel Fire and Ice, totalling 320 rooms, with the 148-room Taj Hotel due to open in 2011
 * With several pioneering green design features, Melrose Arch is rated as the most energy efficient mix-use precinct in South Africa, with an average load factor* of 73%. Load factor is the ratio expressed between electricity consumption (kilowatthours) and demand (kVA) and measures the efficiency of use of the overall load centre
 * Melrose Arch is a truly award-winning centre: it was recognised for its excellence in design at the annual South African Council of Shopping Centres Spectrum Awards; The Piazza was a finalist in the Retail Design and Development category for the design of a shopping centre in excess of 15 000m² and one of the Melrose Arch eateries, Grand Central restaurant was awarded the best designed store or restaurant in South Africa

Global Media and Business Centre
As part of its service, the Global Media and Business Centre could also refer visiting media to content libraries of rights-cleared music, photography and HD video footage, football content and existing footage of South African attractions as required.

The only other Media Centre of its kind in South Africa is situated in Cape Town’s V&A Waterfront; where the Media and Legacy Centre includes world class production and broadcasting facilities, services and infrastructure, offices, boardrooms, hot desks, conference and function rooms, and a range of support services.