User:Melsam23/sandbox

The phenomenon of public relations  is not of the 21rst century but rather has roots that can be traced back to the time of Aristotle. However, most textbooks consider the establishment of the Publicity Bureau in 1900 to be the founding of the public relations profession. However, 'Academics have found early forms of public influence and communications management in ancient civilizations. such as Aristotle’s rhetoric which explains the core foundations of persuasion. It is believed that there is an evolutionary aspect to PR, and that it only has improved over time. Evidence shows that it continued to evolve' during the settling of the New World and during the movement to abolish slavery in England. Basil Clark is considered the founder of public relations in the United Kingdom for his establishment of Editorial Services in 1924.citation needed][SM1]

The concept of propaganda, which later evolved into Public Relations, was used by the United States, the United Kingdom, Germany, and other countries others to rally for gain domestic support and demonize enemies during the World Wars. '''World War I was the first war which affected not only military but whole populations and is considered to be "modern propaganda's launching pad." ''' This which led to more sophisticated commercial publicity efforts as public relations talent entered the private sector. Most historians believe modern day public relations was first established became established first in the United States in the early 1990s by Ivy Lee or Edward Bernays, then spread internationally. Many American companies with PR departments spread the practice to Europe when they created European subsidiaries as a result of the Marshall plan.citation needed][SM2]

In the second half of the 1900s, public relations entered an era of professional development. is considered the professional development building era of public relations. Trade associations, PR news magazines, international PR agencies, and academic principles for the profession were established. In the early 2000s, press release services began offering social media press releases. The Cluetrain Manifesto, which predicted the effect of social media in 1999, was controversial in its time, but by 2006, the effect of social media and new internet technologies became broadly accepted.citation needed] [SM1]Edit, move, or delete this sentence to make it flow better

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