User:Memf2020/Evaluate an Article

Evaluate an article
This is where you will complete your article evaluation. Please use the template below to evaluate your selected article.


 * Name of article: (link) Digital marketing
 * Briefly describe why you have chosen this article to evaluate.
 * I have chosen to evaluate this article because I have always been interested in Digital Marketing and feel it is an important issue to be educated on as a young professional in the media industry.

Lead

 * Guiding questions


 * Does the Lead include an introductory sentence that concisely and clearly describes the article's topic?
 * yes
 * Does the Lead include a brief description of the article's major sections?
 * doesn't explicitly state a description of the article's major sections.
 * Does the Lead include information that is not present in the article?
 * the lead contains some information on information that is not explicitly discussed in the article but readers can access through a link.
 * Is the Lead concise or is it overly detailed?
 * I think it is in some ways overly detailed, especially considering it contains a considerable amount of links making it somewhat clustered and overwhelming. There is some information I feel is not crucial to the article and therefore shouldn't be included.

Content

 * Guiding questions


 * Is the article's content relevant to the topic?
 * The article includes content that deals with a considerable amount of information relevant to the topic. The one section I feel may be a little irrelevant is the one in reference to the "sharing economy."
 * Is the content up-to-date?
 * The article was last edited on January 23, 2020. Although this is relatively recently I think there can be some elaboration done in some areas. Additional information necessary in the regulation section.
 * Is there content that is missing or content that does not belong?
 * additional information related to influencer marketing
 * consider including recent UK regulations put into place regarding influencer paid posts on social media
 * additional information needed in the "understanding the market" section
 * add information about online behavioral advertising
 * possibly discuss digital marketing in reference to children specifically on platforms like YouTube

Tone and Balance

 * Guiding questions

In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address. These problems made marketers find the digital ways for market development.


 * Is the article neutral?
 * In general, I think the article is relatively neutral. With that being said, there are some areas that could be improved and stripped of some opinion oriented statements.
 * Are there any claims that appear heavily biased toward a particular position?
 * the above article is one that I struggled the most with. Personally, I felt that these claims were some that needed to be backed up by linked citations. There are several others phrases in the history section that use specific dates and names that are not backed up with a citation which I feel is an obvious issue.
 * Are there viewpoints that are overrepresented, or underrepresented?
 * "With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. "
 * this particular quote is another I found troubling. I think it's a bit of a stretch to say "consumers became highly dependent on digital electronics in their daily lives" especially when they were still widely inaccessible in as early as the 2000s. I feel this quote in particular is too opinionated to be included and seems to instead attempt to fill in an empty space.
 * Does the article attempt to persuade the reader in favor of one position or away from another?
 * I don't think the article necessarily attempts to persuade the reader in favor of one position or another but I do feel there are some opinion based statements throughout the article that need to be edited and cited in order to enhance credibility.

Sources and References

 * Guiding questions


 * Are all facts in the article backed up by a reliable secondary source of information?
 * the article includes a great deal of academic journal sources and other credible industry sources such as Nielsen. Alongside, there are sources outside of the U.S such as from the UK or European based journals. However, there are several sources from Forbes which some may say is not necessarily the most reliable source. With that being said, I am quite impressed by the number of journals cited in the references list for the article.
 * Are the sources thorough - i.e. Do they reflect the available literature on the topic?
 * Yes, there are several journal sources that are extremely thorough in their information. However, there are some sources from Forbes and the Guardian that are less comprehensive, thorough in their investigation of the topic/ issue.
 * Are the sources current?
 * Majority of the sources are from the late 2010s, others are from the early 2010s, leaving only a few exceptions. Still, I'm surprised to find no articles dated past 2018, as I feel a great deal has happened in the last 2 years. Having noticed this, I think it is crucial for me to contribute information researched and reported within the last years in order to ensure the article is as up to date as possible.
 * Check a few links. Do they work?
 * Yes, although some article links require special access credentials.

Organization

 * Guiding questions


 * Is the article well-written - i.e. Is it concise, clear, and easy to read?
 * Some sections of the article are more well written than others. The article includes a lot of short sentences that may appear awkward to the reader. There are also some organization issues related to the structure of the article that may impact the user experience negatively. Another issue that may not appeal to readers is the length of some of the sections. It appears that some information can be cut down in length in order to appear less intimidating for the reader.
 * Does the article have any grammatical or spelling errors?
 * there are quite a few grammatical errors, for instance one phrase includes "This kind of databases" which is grammatically incorrect. The grammatical errors are mostly just simple mistakes however they can decrease the credibility in the eyes of readers. With that being said, there are no noticeable spelling errors in the article.
 * Is the article well-organized - i.e. broken down into sections that reflect the major points of the topic?
 * I think the article is broken down well into sections that the reflect major points of the topic however I think they need to be somewhat rearranged. Alongside, there are some sections that are important to the topic yet have significantly less information than some of the "less important" sections.

Images and Media

 * Guiding questions


 * Does the article include images that enhance understanding of the topic?
 * the article does not include any images to enhance understanding of the topic
 * Are images well-captioned?
 * N/A
 * Do all images adhere to Wikipedia's copyright regulations?
 * N/A
 * Are the images laid out in a visually appealing way?
 * N/A

Checking the talk page

 * Guiding questions


 * What kinds of conversations, if any, are going on behind the scenes about how to represent this topic?
 * it appears the biggest issue up for discussion on the talk page is source credibility. There are several sources being questioned by editors and other sections in need of citations. They also dealt with an issue related to a user repeatedly adding promotional links to their own independent company. I think the lack of credible sources is relevant to the topic in that it is very new to media studies and society in general. Reliable, scholarly sources often take time to be vetted and approved by other scholars and academics. With that being said, it appears that editors are struggling to find current, relevant, and reliable sources to back up the information they are including in the article.
 * How is the article rated? Is it a part of any WikiProjects?
 * The article is rated as "start class" on the quality scale. In terms of inclusion in WikiProjects, the article is within the scope of WikiProjects Internet & WikiProjects Marketing and Advertising.
 * How does the way Wikipedia discusses this topic differ from the way we've talked about it in class?
 * In class, we often use our personal opinions/ experiences to navigate this topic as many of us have experienced it first hand almost our entire lives. When we discuss topics in class, we aren't expected or required to remain neutral in our discussion or opinions of the topic. I think in general, we as humans are extremely opinionated. With that being said, we have to remove opinion from our words entirely when writing on a platform like Wikipedia.

Overall impressions

 * Guiding questions


 * What is the article's overall status?
 * the article definitely appears to be in need of a revamping particularly in reference to the sources being included. I was surprised by how little conversation had occurred on the talk page as well as the fact that all comments were related to source issues. I think the article is definitely a work in progress and in need of access to reliable sources as well as experienced editors willing to weed out opinion from fact.
 * What are the article's strengths?
 * the articles strengths are that it covers a wide range of topics related to the major topic of Digital Marketing. It covers a lot of areas which give editors a lot to work with moving forward. Another obvious strength is that the topic is current and new information is being reported/ released on a daily basis making it easy to keep the article up to date and current.
 * How can the article be improved?
 * The article can be improved by the addition of reliable, credible sources as well as detailed and focused editing. Ultimately, the biggest issue is sources and finding sources to back up information already included in the article in order to increase the rating of the article as well as its credibility as a whole.
 * How would you assess the article's completeness - i.e. Is the article well-developed? Is it underdeveloped or poorly developed?
 * I wouldn't say the article is poorly developed however it is definitely in need of some work. The structure is there and there is a great deal of information included however it is not sufficiently cited. Alongside, there are some tedious issues related to grammar and opinion that need to be addressed in order to further develop the article as a whole.

Optional activity

 * Choose at least 1 question relevant to the article you're evaluating and leave your evaluation on the article's Talk page. Be sure to sign your feedback

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