User:MeshKSA/sandbox

Here are two article in management section that need citation. 1- Customer Relationship Management:

CRM is expanding outside of the core sales and marketing areas and systems are available that incorporate support and finance data also into the CRM view that a user gets, enabling a wider holistic view of a customer from one screen for a user.[citation needed]

These few sentences need citation and they are very important for business student. There are few resources available about these two articles.

For the assignment:

Here is the new content:

CRM is not only about marketing, it is a way that businesses improve their connection with customers, improve current relationships and manage those relationships. CRM is powered by a technological system to make efficient human connections in a business place, and collect data to employees to understand the customer better (Vence, 2007).

Resource:

Vence, D. L. (2007). CRM: You know what it stands for, but you may not know what it means. Marketing News. 41(15), 12-13. Retrieved from Academic Search Premier database.

Group 1 Contribution

I found the resource through the MSVU library page.

I have found an article on "Is CRM Contracting or Expanding" might be helpful. The link is: http://www.destinationcrm.com/Articles/Columns-Departments/Reality-Check/Is-CRM-Contracting-or-Expanding-44192.aspx --MootXxtjxX (talk) 01:07, 26 July 2015 (UTC)

Mullins, R. R., Ahearne, M., Lam, S. K., Hall, Z. R., & Boichuk, J. P. (2014). Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability. Journal Of Marketing, 78(6), 38-58. doi:10.1509/jm.13.0300 user: Masked Shaco

Possible Sources for Customer Relationship Management
[] Vence, D. L. (2007). CRM: You know what it stands for, but you may not know what it means. Marketing News, 41(15), 12.

[] Georges Aref Chaoul - How does the Microsoft Dynamics CRM help in sales and the marketing team?