User:Metaconsumer1/Metaconsumer

New article name goes here new article content ... Metaconsumer, Meta-Consumer

A post-modern condition, specifically, hyperreality, fragmentation, reversal of production and consumption, decentering of the subject, and juxtaposition of opposites. Where the implications of postmodernity for the consumers are considered, and the processes whereby consumers may be becoming products themselves are explored.

[ to cite ]: A. Fuat Firat (1991) ,"The Consumer in Postmodernity", in NA - Advances in Consumer Research Volume 18, eds. Rebecca H. Holman and Michael R. Solomon, Provo, UT : Association for Consumer Research, Pages: 70-76.

A Meta-Consumer is a person who uses consumption as a means to comment on or question consumption. Meta-Consumers self-consciously marshal the goods, services, performatives, and representations (language, image, and data) of consumption in order to transform them into aestheticized and/or politicized concepts, activities, and objects that redirect and reorient users understanding of and relationship to consumption and the world(s) it creates. (S. Kurtz, June 23, 2013)

examples include: