User:Mets6559/New sandbox

Facts
Southwest Airlines hired only women as flight attendants and ticket agents. Male applicants claimed this was unlawful sex discrimination. The company argued it was needed to protect the business’ image, which had recently included an advertising campaign promising 'love in the sky'. Southwest argued that hiring women was necessary to their advertising and that their hiring policies were protected and a bona fide occupational qualification (BFOQ).

Judgment
The Texas District Court held the men won because the business’ essence was transporting passengers and the ‘love in the sky’ ads were not central enough and did not meet primary function of the business.