User:Mguzman09/Impression management

These are just some to the articles that I would like to include in the page to incorporate more information on Impression Management and the different approaches and how it affects different part of social media.

Impression management is defined as a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction.

Research has shown that political campaigns must create clear profiles for each candidate in order to convey the right message to potential voters.

The evolution of social media has increased the way in which political campaigns are targeting voters and how influential impression management is when discussing political issues and campaigns.

Political campaigns continue to utilize social media as a way to promote their campaigns and share information about who they are to make sure to lead the conversation about their political platform.

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Impression management is also influential in the political spectrum. "Political impression management" was coined in 1972 by sociologist Peter M. Hall, who defined the term as the art of marking a candidate look electable and capable (Hall, 1972). This is due in part to the importance of "presidential" candidates—appearance, image, and narrative are a key part of a campaign and thus impression management has always been a huge part of winning an election (Katz 2016). Social media has evolved to be part of the political process, thus political impression management is becoming more challenging as the online image of the candidate often now lies in the hands of the voters themselves.

Christ'l De Landtsheer, Philippe De Vries & Dieter Vertessen (2008) Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections, Journal of Political Marketing, 7:3-4, 217-238, DOI: 10.1080/15377850802005083

Rose, J., Mackey-Kallis, S., Shyles, L., Barry, K., Biagini, D., Hart, C., & Jack, L. (2012). Face it: The Impact of Gender on Social Media Images. Communication Quarterly, 60(5), 588–607. https://doi.org/10.1080/01463373.2012.725005

Proudfoot, J. G., Wilson, D., Valacich, J. S., & Byrd, M. D. (2018). Saving face on Facebook: privacy concerns, social benefits, and impression management. Behaviour & Information Technology, 37(1), 16–37. https://doi.org/10.1080/0144929X.2017.1389988