User:Miabarc/sandbox

MIA BARC, author of "The secrets of a business-bubbly kid – red and green apples" ISBN 978-973-0-32767-0 Introductory Word for Parents

I started this book as an essay for my first audience: parents who can’t find the time or the right words to make their curious kids understand how the world of trade works. In raising our children, we try early on to protect our little ones and to offer them valuable lessons on how to avoid being cheated or lured by false opportunities or, on the contrary, how not to lose trains with unique destinations. On the other hand, we are cautious to add yet other lessons to the multiple ones they do learn in school or extracurricular activities. “And when would I have time to play?” we hear so often. However, every day brings new arguments that highlight the importance of a better understanding of the economic, business and marketing environment in our survival in the same way that a better understanding of nature was vital for our ancestors to survive in the ancient times. There are tangles, there are rules and laws which meanings and consequences we’d better grasp for they are part of our everyday lives and we no longer have an option. Why sometimes we refuse to buy them something that they want, or why we, the ones who decide how to spend the money, choose to buy instead something that doesn’t seem the most logical choice for the child’s perspective? Messages in the media, the internet and discussions between classmates or friends at home influence daily the behavior and preferences of the little ones. Poor understanding of the advertisements sometimes leads to kids’ insistent purchasing requests, leaving the parents unable to find sufficiently convincing arguments to make them change their minds. The fact that a chocolate is presented as the prize of a champion, does not necessarily mean that it is the healthiest dessert. But WHAT do you say and HOW do you say this as a parent? And how do you argue that something might be different than presented on TV? Detailing how product prices are set, what items to keep in mind when trying to implement a business idea or criteria for arranging merchandise on store shelves that can influence our choices, are other topics I am discussing in this book. Like any educational book for kids that aims to be read from end to end it needs to be covered in humor and use kids-friendly words. And how else to do this better but having a kid as the narrator of the story sharing his feelings, his thoughts and his dreams.

Encourage your children to read this book! They will enjoy it and learn from it.