User:Miaguo/sandbox

Viral Marketing topics

Influencer:

Marketers and agencies commonly consider celebrities as a good influencer with endorsement work. This conception is similar to Celebrity marketing. Based on a survey, 69% of company marketing department and 74% of agencies are currently working with celebrities in the UK. The celebrity types come along with their working environment. Traditional celebrities are considered as singles, dancers, actors or models. These types of public characters are continuing to be the most commonly used by company marketers. The survey found that 4 in 10 company having worked with these traditional celebrities in the prior year. However, people these years are spending more time on social media rather than traditional media such as TV. The researchers also claim that customers are not firmly believed celebrities are effectively influential (Gardner, 2016; MarketingCharts, 2016).

Social media stars among a kind of influencer on viral marketing since consumers are spending more time on the Internet than before. And companies and agencies start to consider collaborating with social media stars as their product endorser.

This trend captured by marketers who are used to explore new potential customers. Agencies are placing social media stars alongside singers and musicians at the top of the heap of celebrity types they had worked with. And there more than 28% of company marketers having worked with one social media celebrity in the previous year (MarketingCharts, 2016).

Example:

In the 2004, A.L.S. Ice Bucket Challenge becomes one of the best viral marketing challenges examples in the social network. Millions of people on the social media started filmed themselves, pour out a bucket of ice water over their heads and share the video to their friends. The challenge was created for giving support for an ALS patient: Lou Gehrig. People finished the challenge and then nominate the next person they know on the social media to take the same challenge. By following this trend, Ice Bucket Challenge becomes a fab on social media. Many online celebrities such as Tyler Oakley, Zoe Sugg (@Zoella) and huge celebrities and entrepreneurs like Justin Bieber, Mark Zuckerberg and Bill Gates were doing it (TechRepublic, 2014). Until September 2014, over 2.4 million ice bucket-related videos posted on Facebook, and 28 million people have uploaded, commented on or liked ice bucket-related posts. And about 3.7 million videos have been uploaded on Instagram with the hashtags #ALSicebucketchallenge and #icebucketchallenge (Townsend, 2014).