User:MichaelFHatt/Trailer (promotion)

Edit for the "Accusations of misdirection" section
Many times, trailer editors are given dailies, basically individual clips, instead of a cut of the whole film. Often, the film is still in production while the trailer is in the works. While the intention is not to be misleading, due to the nature of dailies being easily replaced, sometimes certain shots that are present in the trailer are nowhere to be seen in the final film.

Edit for the "Composition" section
One relatively recent trend among trailers is the incorporation of "bumpers", which are very short fast paced edits placed at the beginning of the trailer that give a small tease of what will be shown. Due to the spike of short videos across social media, bumpers are intended to grab the viewer’s attention quickly so they keep watching the whole trailer.