User:Michael at Syncsort/requested edits

Advert tag
I have removed a lot of promotional material that was cited to press releases and the company website. My hope is that the advert tag has now been addressed and can be removed.

Lead
Change the Lead to the following:


 * Syncsort Incorporated is a private software company headquartered in Pearl River, New York. It develops and markets data management software for the “Big Iron to Big Data” market, that helps make data from traditional data systems like IBM mainframe and IBM i and Enterprise Data Warehouses available to analytical systems. Syncsort was founded in 1968. It merged with Vision Solutions in July 2017 in a $1.26 billion deal. The company expanded substantially from 2015 to 2018 through a series of acquisitions.

Products Section
Replace the Products section with the following:


 * Syncsort develops and markets data management software, specializing in software for the “Big Iron to Big Data” market.   Its software is sold under four brands: Syncsort Optimize, Assure, Integrate, and Advance. Optimize helps manage legacy system and cloud data infrastructure, including optimizing workloads, tracking capacity, and improving performance. Assure includes software for IT security, encryption, data availability, data migration, and security auditing for IBM i computer systems. Integrate accesses and integrates mission-critical data from traditional data systems such as IBM mainframe, IBM i and enterprise data warehouses, to analytical systems, and includes a set of data quality and data merging software products to help ensure the data is complete, accurate and trusted. Advance helps get data into the cloud, and helps ensure its quality.

History Section
Replace the last paragraph of the History section with the following:


 * Over the next few years, Syncsort tripled in size and revenue, largely due to a series of acquisitions. In December 2016, Syncsort completed the acquisition of Trillium Software, a data quality software vendor. In August 2016, Syncsort acquired Cogito Ltd., a UK-based developer of mainframe tools, for an undisclosed sum. In July 2017, Syncsort acquired a capacity management software vendor, Metron Technology, for an undisclosed sum. This was followed by the acquisition of Cilasoft, an IBM i IT security compliance and auditing software company based in France, in December, 2017. Shortly afterward, Syncsort acquired Trader’s, which sold high availability (HA) software for IBM i systems. In May 2018, Syncsort acquired the IBM i products from Townsend, an encryption software company focused on data privacy.


 * Facing the challenge of an increasingly broad, complex product portfolios and shifting enterprise purchase preferences, Syncsort launched a company rebranding in May 2018. The rebranding categorized and consolidated Syncsort’s entire product portfolio under four primary business objective-defined categories: "Optimize" (data infrastructure optimization software); "Assure" (data availability and security software); "Integrate" (data integration and quality software); and "Advance" (cloud software solutions).

History Two
Replace the following text in the History section:


 * In the early years, Aso Tavitian managed sales and marketing operations, which soon took off, especially after then-startup Computerworld published a front page story about the product. That story, Whitlow said, resulted in openings in Europe, and the company was one of the first to sell an independent software product in Europe. In those early days, according to Whitlow, Syncsort's product was often the first non-IBM product for many customers.

With the following:
 * Early on, Aso Tavitian handled marketing, sales, and operations. International sales visibility was accelerated after Computerworld published a front page story about the performance of the product. Tavitian was appointed CEO of Syncsort in 1975.  In 1976, Duane Whitlow left the company. Stan Rintel left the company in 1979. Tavitian oversaw steady growth at the company for 32 years, despite competing directly with IBM. He also expanded the company internationally, before selling most of his interest in Syncsort in 2008 and becoming a philanthropist.