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= HØJ (Company) = HØJ is a Danish design company focused on inventing new core technologies that they patent, creating herbal accessories that incorporate them, and licensing their use in other industries.

The firm designs, manufactures, and sells a range of pipes, grinders, rolling papers, and other herbal accessories worldwide and is based in London, United Kingdom. Founded in 2017 by inventor Simon Folmann, it shipped its first products in April 2020 and has grown rapidly in the years since.

The company is noted for introducing the iconic Danish design language into the cannabis market and for its symbiotic relationship with the natural world; with all product designs inspired by nature and a significant emphasis on sustainability.

History
HØJ was incorporated as a company in 2017 by Simon Folmann, a young Danish inventor living in London. The name HØJ is a multi-faceted Danish word used to emphasize when something is great, high, tall, big, good or strong. This origin inspired the company slogan – "Welcome to the new high" – that they still use widely today.

From its inception, the company was focused on “revolutionizing the herbal industry” and aims to introduce novel new products at every stage of the herbs lifecycle. With KLIP (grinder) and KØL (pipe) having been launched to critical acclaim, commentators are watching closely for the next ground-breaking Danish design to come out of the company.

Community
HØJ is a 'community company' that refers to users of its products as the "HØJ Family" and prides itself on industry-leading customer service. This approach is partly routed in sustainability, with KLIP and KØL both coming with lifetime warranties. Simon Folmann, CEO & founder, is quoted as having said that "customer service is critical to sustainability. Once HØJ's sold you a product, it's our responsibility to make sure you can use it forever. The route to a circular economy is through products that last years, as well as being easily recyclable."

In June 2022, the company's community-building efforts culminated in the launch of HØJ House, a digital hub for everything HØJ-related. Described as "the place to go for product information, herbal entertainment & education and rewards", the firm believes the platform will eventually become the "beating heart" of the HØJ community.

Products
HØJ currently has 14 products for sale on their e-commerce website, most notable of which are the KLIP grinder and KØL pipe. In addition to these products and other herbal accessories, the company also sells a range of brand merchandise such as t-shirts and hoodies.

KLIP

The company’s best-selling and most widely known product is KLIP, a grinder that operates through HØJ’s proprietary magnetic technology. The grinder's most “revolutionary” feature is that these magnetically levitating blades actually slice, rather than grind, the herb to provide a more potent ‘high’ with the exact same herb.

The product is made primarily from recyclable aluminum, with the blades and other components that come directly into contact with the herb made from stainless steel.

KØL

Known as “the only weed pipe with a lifetime warranty”, the product sticks firmly to the company’s design language, operating through similar magnetic technology and with the same sleek black look. Additionally, the patent-pending micro-channel design removes heat from the herb mechanically – with the company advertising the pipe as a waterless alternative that still delivers a cool and smooth experience without coughing.

The product is sold in two sizes, original and a more portable KØL Mini and is made primarily from the same recyclable aluminum as KLIP. The exception is the titanium-coated filters designed to withstand the direct heat from the flame without wearing out over time.

HAMP

HØJ sells its own range of hemp rolling papers called HAMP - meaning “Hemp” in Danish – specifically designed for joint and blunt smokers.

Each kit contains 33 hemp papers, 32 airflow filters, and a rolling tray in a single form factor and seals magnetically.

The papers launched too much fanfare this year due to every thousandth pack containing a smokable 24k gold paper. These can be redeemed for any HØJ product of the winners' preference as part of a Willy Wonka-inspired competition.

Critical Reception
HØJ has won several awards within the cannabis industry and both the grinder and pipe launched to critical acclaim, including:


 * One Forbes reporter declared HØJ to have “changed my smoking experience” in the magazine in 2020
 * Herb named KLIP as its “best Grinder” in 2021.
 * WeedTimes awarded the KØL and KØL mini as their “most innovative pipes” in 2021.
 * HØJ was recognized by GHP (Commercial Cannabis Awards) as the “Best Designed Herb Accessories” in both 2020 and 2021.
 * Cannabis Magazine reported KLIP to be “about as special as a grinder can get”
 * CBDOracle reviewed KLIP at 9.5/10 at launch
 * KLIP made TrendHunters exclusive list of “ultra-luxury” grinders

Business values
HØJ repeatedly states its values in public and its marketing materials, defining them as:


 * Craftsmanship: Highlighting their obsession with details and their determination to “forge each product through an unrelenting dedication to quality”.
 * Nature: This value speaks to their symbiotic relationship with nature and the biomimicry inherent in their design process
 * Simplicity: They described this value as a commitment to “distill everything down into its purest form”.
 * Respect:  Finally, they promise to “make the best products in the best way, respecting the planet and the people on it”. Significantly, many of their products come with a lifetime warranty and are fully recyclable.

As a technology design company, HØJ’s business is ever-changing; however, numerous executives have reiterated that, while they welcome the business evolving, their values will never change as “they guide everything we do”.