User:MichelleV99/sandbox

Contouring has revolutionized the beauty industry. The correlation between the rise of social media and contouring is evident. Many celebrities utilize this practice to enhance their facial features and hide their blemishes, by the likes of models like Joann Smalls, to influential celebrities like Kim Kardashian. The beauty mogul has always been one to share her makeup tips and admiration of the contouring process. In fact, as of June 6, 2017, Kim Kardashian launched her own brand Kim Kardashian West Beauty (KKW Beauty), with makeup curtailed to the practice of contouring. (link:https://www.elle.com/beauty/news/a45988/kim-kardashian-kkw-beauty-launch/). Her first line included different shades of cream contour, highlights, and blending brushes to blur out the makeup lines on the face and body. The entire first collection sold out in three hours. (https://www.vogue.co.uk/article/contouring-how-to-beauty-enemy-or-best-friend)