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= Kylie Cosmetics = Kylie Cosmetics is an online cosmetic company founded by reality television personality Kylie Jenner in 2016. The cosmetic company began with three lipstick kits. Since then, Kylie Cosmetics has created a variety of multi-use beauty products.

Company background
Founder Kylie Jenner, was born in Los Angeles, California. After receiving her High School Diploma in July 2015 from Laurel Springs School, Jenner announced in August that she would be launching her first ever cosmetics line. The line was called Kylie Lip Kits, and would be sold as a liquid lipstick and lip liner duo. The kits were available in three shades: Dolce K, True Brown K, and Candy K. After gaining social media attraction, the Lip Kits sold out immediately after their global release.

Known for her love of cosmetic products and makeup, Jenner wanted to expand her line. After releasing the Kylie Lip Kit in 2015, Jenner realized her fans wanted more, which led to the founding of Kylie Cosmetics in 2016.

Product
Kylie Cosmetics started with only lip products, but has since expanded into face makeup, eye makeup, and accessories. Makeup products include: Kyshadows, Kyliners, and Kylighters. The prices can range from $14 for a lip liner to $360 for a brush set. Kylie Cosmetics products are not tested on animals.

Collaborations
Kylie Cosmetics is well known for its’ extravagant collaborations with Kylie Jenner’s family members. KKW By Kylie Cosmetics is a collaboration with Kim Kardashian West’s company KKW Beauty. The KOKO Kollection is a collaboration done with Jenner’s sister Khloe Kardashian. In 2018, Jenner released the Weather collection inspired by her daughter Stormi. The collection includes an eye shadow pallet called, “Calm Before the Storm”.

Pop-ups
After opening two successful pop-up shops in New York and California, the company decided to open seven pop-up shops across America in different Topshop locations, from November 20th to December 30th 2017. The seven pop-up shops appeared in Chicago, Miami, Las Vegas, Los Angeles, Houston, Atlanta, and New York.

Success
Kylie Cosmetics made $420 million in retail sales in the first 18 months. The company is now on track to make a billon by 2022. In 2017, at the age of 19, Jenner was given the honor of being the youngest person on Forbes’ list of The World’s Highest-Paid Celebrities.

Controversies
In 2016, it became apparent that Kylie had “stolen” her melting lips design from makeup artist Vlada Haggarty, as well as copying some of her social media images. Similar designs to Haggarty’s were used in campaign images for one of the Kylie Cosmetics holiday collections. Jenner later credited Haggarty on her social media page, but it was never disclosed whether Haggarty received a compensation.

It was confirmed in 2016 that the cosmetic company ColourPop and Kylie Cosmetics are produced by the same manufacturer. ColourPop liquid lipsticks sell for $6, where as Kylie Cosmetics liquid lipsticks retail for $17.